Leaders who play games are 3X more likely to adopt new behaviors than those who don't.
Ignite Leadership
In traditional training, people forget 75% of everything they are taught within 48 hrs. Ncite games reverse this, producing 98% mastery.
Ignite Leadership
WELCOME TO NCITE NEUROMEDIA
We create leadership games that bridge that gap between "understanding" and real and lasting behavior change.
Our Impact on the World
We are a results driven company. We create engaging game experiences that change behavior and produce measurable results.
Go4Gold has fundamentally shifted the way we develop our leaders; our leaders have fundamentally shifted the way we win together!
Jennifer Longnion
Senior Director, Global Change Management Lead
In my opinion, high-quality online games such as Go4Gold have a huge potential to revolutionize the way organizations address the challenge of creating impactful learning experiences in a complex, ever-changing business environment.
Stefanie Teichmann
Group Strategy Director Europe
"You miss 100% of the shots you don't take"
— Wayne Gretzky
Increase Engagement
Unprecedented 15% raise in engagement scores across Coca-Cola NWEN business unit in regards to leadership in 6 months.
Forecasts show gamification will climb to $2.8 billion by 2016 — with enterprise gamification eclipsing consumer gamification revenue in 2013
— Gartner
A Path to Mastery gives leaders a step-by-step process to change their leadership.
Games provide controllable and measurable simulated environments in which players can safely experiment with different outcomes and behaviors.
Our Games
We create games that our customers say are fun, engaging and wildly successful at developing leaders.
"A game is a problem solving activity, approached with a playful attitude."
- Jesse Schell
An Olympic themed Swim Team Coaching game.
Go 4 Gold
Game designed for the Coca-Cola's top Northwest European leaders to practice new leadership principles. The game resulted in a 15% increase in engagement scores across their business unit.
"We surpassed our expectations and in 6 months we elevated our employee engagement scores in the Leadership category by 15 points - a remarkable feat."
Jennifer Longnion Senior Director, Global Change Management Lead, Coca-Cola
A Speed Skating Team Coaching game.
Ignite Speed Skating
A multiplayer leadership and coaching simulation designed for TELUS' High Performance Culture embedded with the principles of their Leadership Philosophy presented in both English and French Canadian.
A game for everyone to have access to the benefits of learning and teaching music.
Tetra
A music education system that teaches novice and experienced learners the fundamental underlying structure of music in an environment specifically designed to facilitate the understanding of music theory before even picking up an instrument.
"A child that learns music is a child that knows how to listen, that knows how to be part of a team, and knows that he's part of something bigger than himself. If we taught music to all the children in Mexico, we could have a very different country."
Alondra de la Parra Founder and Music Director of the Philharmonic Orchestra of the Americas
Our games range from allegorical simulation games to complex systems simulations. They are designed to cause Real World Results. Our work with global brands, non-profits and educators deliver unparalleled experiences that measurably impact their performance.
Game Consulting
We transform leaders and companies through the power of play.
Play connects us to others, it brings out creativity and flexibility, it teaches us to use our will to overcome obstacles and it makes us happy.
We define transformation as "a profound and sustained shift in thought, behavior and performance leading to positive results".
We are interested in play that leads changes in the way we lead. Without the willingness to play, we rarely learn things that are outside of our current framework of knowledge.
Transformation requires two critical elements:
Ignition where people get fiercely engaged in an outcome or a goal.
Deep Practice where people get a chance to practice new skills and behaviors in a safe and fun environment.
"Logic will get you from A to B. Imagination will take you everywhere."
— Albert Einstein
About Us, Our Genesis
The Story of the Future of Learning
In 2012 Ncite was born out of a collaboration between Chad LeFevre, a leader in personal growth and
development, and Storyworks, an award winning creative agency focused on leadership and talent development.
The project examined the use of games to increase the velocity and impact of learning and to create lasting
shifts in behavior.
Storyworks was established in 1995 as a game development company and has long been a leader in the innovative
use of games and interactive media to build brands, develop culture and grow leaders for their corporate clients.
Storyworks’ interactive team pioneered many of the e-Learning and gamification technologies in use today.
This team forms the core of the Ncite Development Team today.
Ncite has a tight focus on transformational gaming and a proven pedigree of innovation and ability to deliver to the top brands
of the world over the past 18 years of business.
Michael Shaun’s personal mission to increase the velocity, impact and scalability of transformation in the world is perfectly expressed in the invention of Ncite. For 20 years he has been at the vanguard of using interactive media to move and inspire audiences to learn, grow and develop themselves to their highest potential.
In the mid 90s Michael Shaun started his career as an award winning writer/director for CD-ROM games. By 2000 his creative agency, Storyworks became the goto agency for high tech companies looking to invent the future. Michael Shaun created and directed commercials for some of the industry’s top companies including: Microsoft, Kodak and Hewlett Packard.
In 2001 Michael Shaun began to write and direct films for leadership development. This led to his fascination and eventual obsession with what it takes to cause high performance. Today he is recognized as a thought leader in delivering high impact leadership and personal growth and development programs.
How did you come to think of gaming as a way to change behavior?
Over my years of designing leadership programs for major companies we kept coming up against a core failure to cause lasting change. In a typical program, leaders would leave inspired and in many cases have profound insights into their leadership. But days and weeks after the program, most of those realizations were forgotten.
So we started experimenting with interactive platforms to keep them engaged. What we found was that games not only engaged leaders with the content but that they actually gave the players the experience of practice. This was the key. Now our leaders not only have insights but they are also able to practice the new behaviors long enough to have them become natural in their everyday leadership.
What impact will gaming have on learning in the long term?
Neuroscience has shown us that learning is a pretty straightforward process. Ignite the mind (create significance) and then practice new learning. The ignition process is easy, just take a look at a Hollywood movie and you can see that we can light up the brain. Practice, on the other hand, has long been touted but often ignored, just think of your childhood piano practice. Games change the equation so radically that in a decade it’s impossible to imagine practice without some kind of game mechanic to keep the brain engaged.
What is with the idea of Transformation? Isn’t it just change and/or learning?
The core brain is designed as an energy conservation machine. It wants to use the least amount effort to survive. That means eating, procreating, feeling pleasure and avoiding pain. Happiness, satisfaction, performance, purpose and life legacy are not normally its concern. Change and learning don’t do much to alter this equation. Ever try losing a few pounds? Incremental change is very difficult. Strangely enough radical change is much easier. When we radically change, the brain is in new territory, there is no easy groove to drop into, so it has to adapt and find a way to make the new way of being automatic. Transformation is a kind of learning that uses this brain hack to turn the tables on our couch potato brain.
Chad Lefevre
CO-CEO TRANSFORMER
Chad is the co-founder and CEO of Ncite Neuromedia and the inventor of the ultrasomatic addiction theory, the NearWin. A 16 year veteran in the study of visionary craziness from the school of life, his serial entrepreneurial exploits have earned him clout as a respected visionary, strategist, and viral connector/relationship builder in the United States and Canada.
Also called the "Pathological Optimist", Chad shines brightest when told, "It can't be done!" After all, who wants to be mediocre - tough things are worth doing! His work has included projects with Sony Music, Coca-Cola, Shell Oil, ConocoPhillips, TELUS, and others, but what matters is what is happening now, not 3, 5, or 10 years ago.
Today, Chad is most interested in positively effecting change in the use of technology and media to transform the world and the lives of people he comes into contact with. His work with Ncite is not a project, it is a life's passion. Chad believes that games are the new publishing model of NOW and the future, and he is crazy enough to make that a reality.
What's the big picture for Transformational Gaming?
To answer this question people need to know what Transformational Gaming is and that it even exists! This term was invented by Ncite. Transformational Gaming is part of an emerging space known in NeuroMedia, or the use of media to effect positive behavioral change in media/content consumers.
My perspective is that everyone is an addict. That is, everyone has habits, or reinforced behaviors that drive their so-called choices and ways of being. These habits are unconsciously driving most of the decisions we make in a day - good and bad. We can then influence and transform the unconscious drivers of bad decisions towards decisions that are healthy and supportive of the individual, we can transform the world.
Where does Ncite fit in?
We invented the space. So we don't "fit in". In fact new companies joining our party fit into what we created and continue to evolve. As far as Ncite's reason for existence, our Mission is to Transform the World through Play. We have enough people destroying the world through play, and not enough trying to fix the mess. Ncite's work is focused across three sectors: Corporate Leadership Development, Personal Development/Self Help, and Education. By transforming these sectors we believe we can shift the momentum towards positivity and a life-centric culture.
What does the world of Transformational Gaming look like in 10 years?
It doesn't. 10 Years from now Transformational Gaming should be gaming generally versus being a distinct idea or term in relation to gaming generally. Our vision is to have gaming as a core publishing medium for positive, educational and transformative content such that games are a common training tool in Corporate Leadership Development, Personal Development/Self Help, and Education.
Jeff Silver
CO-CEO TRANSFORMER
Jeff has 25 years of corporate finance, private equity, M&A, investment banking, consulting, corporate development, and entrepreneurial executive management experience, and currently serves as the Managing Partner of Ridgeline LLC, a merchant banking firm that assists emerging growth companies with corporate finance, CFO, strategy, and corporate development activities.
Jeff has been involved in over fifty corporate finance transactions with an aggregate value exceeding $10 billion USD. Jeff has an MBA from UCLA Anderson (1995) and a BBA from the University of San Diego (1988), and currently serves as the Past President of UCLA Anderson's Orange County MBA Alumni Network.
Jeff is a former Division I and semi-professional soccer player and serves as a trustee with University Camps Inc., a Los Angeles-based non-profit that sponsors week-long mountain camping experiences forchildren from under-served communities.
Jochen Siess
Co-Founder, Transformer
Jochen Siess started his career in Germany pioneering gamified corporate trainings for clients such as BMW, Rolls Royce and Mini Cooper long before the term gamification even existed.
His passion for soccer and video games lead him to Canada to join the FIFA (Soccer) production team at Electronic Arts. There, he was able to participate in one of the biggest game productions on the planet.
Before heading up all game production at Ncite, Jochen managed Slang in Mexico City, Latin America’s first authorized console video game publisher.
What is unique about simulation gaming?
The level of player engagement that can be achieved with simulation games is much bigger than anything you could ever do with casual games or gamification. People tend to identify with the game characters to a much bigger degree and they get involved with the core gameplay in a much deeper way. This kind of engagement can lead to a state of flow, the moment when you play a game and you are fully immersed into this alternate reality and forget everything around you.
Why did you make the move from traditional games like FIFA to Transformational Games?
Working on a blockbuster franchise like FIFA was a great opportunity to work with some of the brightest minds in the gaming industry. More than anything, it was a good apprenticeship that taught me the intricacies involved in creating one of the world's most beloved simulation games as well as the production processes required to have a multi-disciplinary development team deliver spot-on year after year.
Transformational games present a clear path for me to not only provide entertaining gaming experiences to audiences but to also help them improve their lives. I feel like I found the perfect vehicle for combining my passion for making games with my calling for educating people in non-traditional ways. Professionally, I can combine my experience in working for corporate clients in the e-Learning sector with my passion for creating simulation games.
Over the next five years what do you see as being possible with Transformational Games?
Video games have moved away from having a stigma towards being an accepted form of entertainment. The Nintendo Wii was ground-breaking in its approach to gaming and opened up the world of games to people who never touched a controller in the past. Transformational games are about continuing to break down these barriers.
I believe that in the next 5 years we will see the next evolution in gaming where video games are not only used as entertainment products and small educational gadgets. Transformational games will have a lasting impact on people and it will change their behavior for the better. Only games can have this lasting impact because they are engaging and foster subliminal learning. Transformational games will make the world a better place.
